job tips, tips, new year, new job, career search

18 Tips for Job Seekers in 2018!

Great Tips for Professionals Seeking a New Position in the New Year!


job search, interview tips, career change, networking


With 2018 right around the corner, many experienced professionals are thinking of making a career move. Opportunities for management and executive level roles are on the rise, so if advancement with your current employer is not in the cards within the near future, perhaps you should start exploring your options. While there are many things to consider when making a career change, and decisions around compensation, work environment, travel, time commitment, etc. are important, we will reserve that discussion for another time (and article). Instead, this article will primarily provide guidance for those individuals who have already decided to launch their search. Below are 18 tips (subdivided among 3 relevant sections) which may be just the info needed to help jumpstart your employment search in the New Year!    


Tips 1 through 6 – Updating, Optimizing and Modernizing your Resume

Resumes have long existed as the backbone of an effective job search effort. However, most resume writers, recruiters and career coaches will tell you that the document has evolved significantly in recent years, with elements including style, formatting, content choice, length and other variables changing considerably in just the past year or two.


  • Pro Tip 1:

    Focus your content on achievements, rather than just on your responsibilities. Presenting multiple accomplishments from current and past roles illustrates you have been successful and that you can achieve similar results in the future. Seeing as your accomplishments also provide insights into many of your daily responsibilities, you will (as the saying goes) kill two birds with one stone. For example, rather than stating that you were responsible for sales growth, incorporate an achievement which simultaneously demonstrates this. Most would agree that including “increased sales 32% in 2017” is much more impactful than blandly stating “accountable for increasing sales.


  • Pro Tip 2:

    Consider creating more than one variant of your resume. If you are pursuing different roles, your executive summary and other resume content should be adjusted and targeted appropriately. For instance, if pursuing a position in operations leadership, you may want to focus your summary around executive management wins and expertise. If also applying for sales leadership roles, make sure to enrich that version’s summary with attractive achievements such as revenue enhancement, sales capture, margin improvement, etc.


  • Pro Tip 3:

    If creating multiple resume variants, consider building a “modular” resume. This involves creating sections of your resume which can quickly and easily be swapped in and out depending on your target audience. For instance, if you plan on applying online, a resume with a keyword-rich experience section is often a good idea. However, if you are sending your resume directly to a contact, you can sometimes pare down overly wordy sections and then augment your resume by adding easy to understand visuals (such as simple graphs or infographics). Having a resume constructed in a modular format can often save you time and effort in the long run.


Sage advice from Wendi Weiner, Esq., Career Branding Expert:  “A job search for executives in 2018 requires a different process and a different approach. You can’t use the same LinkedIn profile or resume strategy from 2008 and expect to succeed with it in the digital age. You need a clear brand that communicates your value proposition, a defined job search target, and you need to build a network pipeline that propels your brand.” Learn more about Wendi via her website here!


  • Pro Tip 4:

    Incorporate hard data wherever possible. Your resume becomes stronger once you begin incorporating either qualitative or quantitative information. Why? The information you are conveying is easily understood, it allows the reader to get a better sense for the impact you made, and you become more credible because you are sharing verifiable information. Data comes in many forms, but often consists of numerical facts, exact names (companies, awards, etc.), measurements and detailed descriptors. An example of this process could look like the following:


    • Take this statement: “Improved profit margins in 2017.”
    • Now, add quantitative data:Improved profit margins 28% ($11.3M) in 2017.”
    • Finally, add qualitative data: “Improved profit margins of Serum-Tech line 28% ($11.3M) in 2017 by automating product processing and fulfillment.”


  • Pro Tip 5:

    Brand yourself with a tailored headline and key competencies. To help focus the reader, consider how you want yourself to be viewed and which of your skills are most pertinent in the roles you are targeting. By including this information in a clear and concise format towards the very top of your resume, you can help ensure that your experience will be interpreted correctly. Keep in mind your headline and skills can and should be edited to match the role you are applying for.


Sage advice from Virginia Franco, Executive Career Storyteller: “In today’s world where people are reading your resume and LinkedIn on screens and mobile devices rather than print, more words and many sentences don’t equate to a strong resume.  Write for screen reading by avoiding long lists, long paragraphs and dense text.” Learn more about Virginia via her website here!


  • Pro Tip 6:

    Be mindful of applicant tracking software (ATS) system requirements. Many executives who do not find a new position through traditional networking end up using recruiters or firms which utilize ATS systems. Online job search engines also utilize this type of software. If you believe you might apply through any type of automated system, build an online use variant of your resume. Utilizing appropriate keywords and phrases, assigning content appropriately throughout the various sections of your resume, and utilizing a format which is ATS compliant can mean the difference between securing an interview and being rejected before a human being ever lays eyes on your document.

Tips 7 through 12 – Networking and Utilizing Professional Social Media Platforms (LinkedIn):

Networking has always been central to a successful job search effort, especially for those seeking leadership positions. A few decades ago, most individuals had a relatively limited professional network. Nowadays, with the mainstreaming of professionally oriented social media (i.e. LinkedIn), job seekers have access to a vast network of recruiters, HR personnel, and others in their field who are willing to help by providing a well-timed introduction. Though statistics vary, most career professionals would tell you that effective networking will speed-up your job search and help you gain exposure to higher-quality opportunities.


  • Pro Tip 7:

  • Ensure your social media activity represents you in a positive light. According to “What Recruiters Look for on Your LinkedIn Profile” (as seen in Fast Company), most hiring personnel want to see a candidate who engages their network, shares valuable content, and generally interacts on the platform in a professional manner. Recruiters will view your profile to see if you are active and to determine the nature of that activity. That rude comment or inappropriate article you shared? Upon discovering it, they will likely stray away for fear that you will be a workplace liability. It is relatively simple – remain active and share workplace-acceptable content.  

    Pro Tip 8:

  • Use your LinkedIn headline as a branding statement that communicates more than just your current job title. The headline makes up the majority of viewable text when you show up in a search, and is one of the very first things recruiters will notice when viewing your profile. Be sure your headline draws people onto your page or motivates them to continue reading.


Sage advice from Michelle Robin, NCRW, CPRW: “With the unemployment rate being low and the number of employers hiring increasing in 2018, the job market is going to get even more competitive. While there may be more opportunities, that means more people will be vying for these positions. For the job seeker it means that distinguishing yourself and building your personal brand is more critical than ever. I think we are going to see more personal websites, videos and consistent use of social media platforms especially with professionals in the marketing and sales industries.” Learn more about Michelle via her website here!


  • Pro Tip 9:

    A perfect LinkedIn profile is not everything, active use is key! Many executives now hire professional profile writers to develop perfectly optimized content for LinkedIn, and then expect instantaneous results. While it is true that a well-crafted profile will drive page views and generate increased employer and recruiter interest, this is only half of the equation. Make sure to continuously add relevant connections, interact with others on your network, like and share articles, and consider writing your own article using LinkedIn’s publishing tool. Completing some or all of these steps on a weekly basis can dramatically increase your exposure and will help drive interested parties to contact you.

  • LinkedIn, job search, job, career


  • Pro Tip 10:

    Use your LinkedIn profile to tell your professional story and communicate your personality. Resumes are often written in language that is not particularly warm or personable, but your profile does not have to be! Take the opportunity to really tell your story in an intriguing, fun and easy-to-read format. Doing so will provide hiring managers with a different perspective and additional information beyond what was presented on your resume. Most importantly, it should inspire them to reach out to you in order to learn more.


  • Pro Tip 11:

    Networking does not always have to take place digitally. Yes, in the age of social media we have all been lectured on the advantages of reaching out via electronic means, but there is still a place for person-to-person networking. There is still power in connecting face-to-face, and human interaction has the potential to hasten relationship building. In just a few minutes at a networking event we can establish stronger bonds than if we spent months communicating in online forums. After-hours professional networking events or career fairs targeted at executives are a great place to start and can be found through a quick and easy Google search.


  • Pro Tip 12:

    Tap your existing network of contacts. Many job search engines such as Indeed, CareerBuilder, ZipRecruiter and even LinkedIn would love for us to solely rely on their technology. While these are valuable tools, speaking directly to friends, professional acquaintances and recruiters can speed up a career search and lead to quicker results. Do not be afraid or embarrassed to inquire about opportunities or have someone put in a good word!


Tips 13 through 18 – General (Yet Relevant) Job Search Tips:

You have a great resume and a top-notch LinkedIn profile, so you are good to go, right? Well, having these tools are good, but a job search that produces ideal results may take a bit more. Applying these tools correctly and tightening up other key areas may make the difference between generating fast results and resigning yourself to a protracted effort.  


  • Pro Tip 13:

    Develop success oriented interview responses. While many sales and operations executives are comfortable with expressing results through quantifiable or qualitative means, others who do not regularly express accomplishments with hard figures can struggle to demonstrate the positive impact they have had in previous roles. If this sounds like you, consider talking about key projects, initiatives, improvements in efficiency and workflows, or other innovative contributions you have made which have garnered results. Be prepared to talk about these in a straightforward fashion when interviewing.


  • Pro Tip 14:

    Maintain an accurate and unified online presence across LinkedIn, other social media sites (Facebook, Twitter, etc.), job search sites, and on the internet in general. There are few things more detrimental than having false information posted in public view (i.e. much of the internet). At best it can be confusing, and it has the potential to make you look less than honest. If you share information on one platform make sure it jives with data that can be found elsewhere. For example, if you say you were employed at XYZ Company from 2000 to 2005, but a simple Google search reveals the company has been closed since 2003, you need to correct inaccuracies and synchronize the information.


Sage advice from Jessica Sweet, LICSW, Career Coach: “I talk to a ton of people with a lot of career success who decide for various reasons that they’re ready for a career change, but they aren’t sure which direction to go. One place to start to find direction is to ask: “What are your goals in making this change?” It’s a simple but powerful question. You may realize you’re looking for more money, more meaning… You are being pulled towards something. Or you may be being pushed away from your previous work… Whatever it is, it gives you a clue about where to go next and what your new goals might be. You may realize you need more work life balance and to find more meaning in whatever is next. That gives you some criteria to judge your next opportunity by.” Learn more about Jess via her website here!


  • Pro Tip 15:

    Execute a well-rounded job search. Many executives make the mistake of devoting all their time to one aspect of job search when it is important to attack from all angles. Leverage your network to track down leads. Hit up friends and connections to grab a coffee and chat with you about your career goals. Identify desirable positions online and complete online applications when applicable. Follow up on opportunities directly and do not just hope for the phone to ring. At the end of the day, it is never a good idea to put all your job search eggs in one basket.


  • Pro Tip 16:

    Prepare for interviews by reviewing answers to questions you may be asked, but also by proactively organizing a list of questions you want to pose to the interviewer. Keep in mind that the interview also serves as a mechanism for you to feel out the employer and working environment. Assemble a list of at least 5 intelligent, thoughtful, and position/company focused questions and strategize about how you will incorporate these important queries into the conversation.


  • Pro Tip 17:

    Invest in professional assistance and in yourself. While needs differ among professionals, many executives simply do not have the time to learn about hiring trends, application requirements, and resume or profile optimization. Services from resume writers, career coaches, search consultants and others may not be cheap, but the return on investment can be astounding. Here are two ways of looking at it:


    • If you expect to earn a salary of $200,000.00 per year, every month not working costs you $16,667.00 (or $3,846.00 per week). Highly experienced executive resume writers and career coaches can help their clients shave 2 to 3 months off a job search, saving their clients thousands of dollars.


    • Alternatively, consider this real-world example: a mediocre resume was generating interviews, but only for positions paying around $75,000.00 per year. After this individual invested in a resume and LinkedIn profile rebuild, he quickly received interviews and a job offer which paid nearly $200,000.00 annually. That is a $125,000.00 return on investment!


  • Pro Tip 18:

    Construct a complete (yet flexible) job search strategy, then give it the time it deserves. Whether you are going at it on your own or hiring professionals to help you assemble the tools needed for success, you should plan on scheduling time and dedicating effort to your job search. Many job seekers fail to do so properly, then drop the ball when it comes to application follow up, responding to messages or emails, interview preparation, and lead identification. Your job search does not have to be life consuming, but you should devote time daily to attend to the various activities which comprise your effort.


You owe it to yourself to get jump start on your career goals in 2018. An updated and optimized resume and LinkedIn profile, when used in conjunction with effective networking, professional guidance and a well-designed job seeking strategy, can open doors and generate exciting opportunities.


If you found this article helpful, please be sure to hit the like button and share it with your LinkedIn and other social media networks.


About the Authors:

Adam Zajac, NCRW is Chief Résumé and LinkedIn Profile Writer and Executive Career Strategist for Vocamotive, Inc. He is 1 of only 54 Nationally Certified Résumé Writers in North America and is an expert career development professional with over 12 years of industry experience. As a proud member of the National Résumé Writers’ Association and leader of the career development team at Vocamotive, he has successfully assisted thousands of job seekers, career changers, and business executives achieve their professional goals throughout the world.

Follow Adam on LinkedIn at:

Contact Adam via email at:  


Brittney Beck, NCRW, CCELW is a Senior Associate Résumé and LinkedIn Profile Writer and Recruitment Strategist for Vocamotive, Inc. She has an education in strategic communications, as well as considerable experience in writing, career development, and personal branding. Brittney is highly talented in assisting clients achieve their professional goals and materials she creates quickly result in interviews.

Follow Brittney on LinkedIn at:

Contact Brittney via email at:


Obtain professional Résumé and LinkedIn profile writing assistance by visiting Vocamotive’s website or by calling (630) 789-2519 to schedule a free consultation.


Follow Vocamotive on LinkedIn and Facebook and read Vocamotive’s Blog to hear about our latest career and resume development tips and offers!

fired, moving, job switch, career switch

Before You Leave: Tips to Remember Before You Transition Into a New Role

You already accepted another position and your 2 week notice with your current role has been submitted. It is safe to assume you are happy the recruiting process is over, excited for new times ahead, and ready to wrap up the final weeks in your current role.


Although your next career move is likely the last thing on your mind, there are a few things you need to remember before packing up your desk that will make future job search much easier.  


In addition to the convenience factor, proactively engaging in the following activities could also lead to higher earning potential due to an increased ability to convey your worth on a résumé, LinkedIn profile, or during future interview processes.


Use these tips now, and you will thank yourself down the road!


Archive Applicable Information:


job, information, paperwork, career


In your current role, you have surely accumulated quantifiable and qualitative data which demonstrates your work and associated achievements. It is difficult to recall specific information years later and oftentimes uncomfortable or not feasible to contact previous employers in order to obtain such content.


Before you transition out of your current role and lose access to everything, do yourself a favor and review your emails, server contents, and hard files.  


Having a hard time figuring out what information is important? Think through the following questions to help determine what information may be beneficial to store away:


  • How many individuals have I trained, supervised, or led?
  • Have I spearheaded any notable projects or initiatives? If so, what was my budget, what were the outcomes, and how many individuals were involved?
  • How many and which large-scale accounts have I managed?
  • What process improvements have I initiated and what were the results?
  • Have I spurred any cost reductions or revenue increases? If so, how did I do so and by how much?
  • What were my key performance indicators (KPI’s) and how did I measure up against them?
  • Have I won any awards or been formally recognized? When and why?


Note: Be sure to familiarize yourself with your company protocol with regard to confidential or proprietary information before collecting such information.


Obtain Physical or Digital Content:


Depending on your field, you may have physical or digital content that could be utilized to demonstrate your work. Alternatively, it is possible certain documents you utilized or created may be helpful to reference in your new position.


Content that may be beneficial to collect includes:


  • Articles, publications, or reports
  • Marketing deliverables including ads, flyers, videos, pictures, etc.
  • Sales, client, or internal presentations
  • Performance reviews
  • Charts, graphs, and tables
  • Templates
  • Emails


Note: Double check your employee handbook, client agreements, or applicable contracts to ensure you are not breaking any protocols. Assuming you are good to go, make sure to save all applicable files or make copies to take home.  


Collect References


job references, endorsement, superiors, recommendation


Talk to your coworkers, supervisors, and clients to see if they would be willing to serve as references. While you may not need references during another hiring process any time soon, your LinkedIn profile is a fantastic (and public) place to store testimonials!


Be sure to send recommendation requests via LinkedIn to obtain testimonials while your professional skills and successes are still fresh on the writer’s mind.


While you are at it, obtain their contact information as well. Personal email addresses and phone numbers are important to record for future use when you are in a formal hiring process again.


Update Your Résumé


Get your résumé updated now with your responsibilities, accomplishments, and applicable information such as job titles, promotions, and associated dates. While you may think you will have no issue remembering this content down the line, many of my résumé and LinkedIn clients can attest to the fact that their memory is not as sharp as they thought years later.


Updating your résumé sooner rather than later with hard data and associated skills could lead to increased earning potential in the future due to your ability to demonstrate your worth effectively.


* About the Author:


Brittney Beck, CCELW is Senior Associate Résumé and LinkedIn Profile Writer and Recruitment Strategist for Vocamotive, Inc. She has an education in strategic communications, as well as considerable experience in writing, career development, and personal branding. Brittney is highly talented in assisting her clients achieve their professional goals and the materials she creates quickly result in interview opportunities. Her dedication to her craft and expert business writing abilities result in top-tier products.


Follow Brittney on LinkedIn at:


Contact Brittney via email at:   


Obtain professional Résumé and LinkedIn profile writing assistance by contacting Brittney directly, visiting Vocamotive’s website or by calling (630) 789-2519 to schedule a free consultation.


Follow Vocamotive on LinkedIn and Facebook and read Vocamotive’s Blog to hear about our latest career and resume development tips and offers!


* Research and Editorial Assistance Provided by Adam Zajac, NCRW


connections, career, job search, app, mobile

Could You Be Swiping Right on New Career Connections?

A Paris-based and New York startup called Shapr has gone on to raise close to 3 million to create a professional networking website for your industry. However, unlike LinkedIn, which is one of the largest networking giants, Shapr is user-friendly on mobile. As a user, you get a chance to go through a list of the contacts that you know and would love to endorse. You can then easily share these contacts with other people in your network to forge connections. 


What’s the Story of Shapr?

The brand was founded in the middle of 2014 by Huraux Ludovic, who’s also known for creating Attractive World, which is a French dating site. He has also worked with private entities and startups such as Prezi and Songza.

He says that the idea of the networking app grew from his need to help fellow entrepreneurs connect with more people. He adds that getting connected nowadays is very random and frustrating. Here, you’ll find most networking websites connect you with people who you hardly know or others who haven’t met for many years. Eventually, this hinders proper online and real-time endorsements.


How Does It Work?

Nowadays, the Shapr app allows you to choose from up to 50 people who you trust. You can then go on and share your network with them, and they can easily get access to all your connections. Keep in mind that the people who you connect with should only be from your ‘inner circle.’

It attempts to mimic offline introductions by offering five presentations or endorsements each day. As a user, you can view the five matches, and accept or reject them by only swiping right or left using the app. The swiping interface is akin to the user experience of Tinder. If you both accept the match, then you’re connected and able to engage in fruitful conversations!

It also comes with another feature known as the “Shapeline” which provides a more collaborative and public feed. Here, if you are a user, you can share opportunities, advice and further build on your relationships.

The industry operates in an environment where several professional networking applications have tried and since failed. Such companies include Holler, Mingle, and Intro which sadly tried to find new methods of making the networking process quicker on mobile. Similar to Shapr, they focused mainly on shared interests and proximity as a reliable starting point.

So where was the challenge? We found that the problem of using these mobile applications is that they lack certain connections. For instance, you cannot reach out to investors or people having public profile or status. These people normally have many other connections from other connections, and they may not be willing to increase their inbound flow. Eventually, you end up networking with many people, sailing in a similar boat.

But this should not discourage you as not all investors behave in such a way. There are some who value the need to keep increasing their contacts by meeting new people. You just have to keep trying and never give up on your goal!

How Does Shapr Make Professional Networking As Simple As Swiping Right?

career, networking, mobile, app



If today you were to ask an average person if they enjoy networking, you’ll probably get a straight “No” or even an eye roll. They find it uncomfortable, painful and a process that lacks genuine connections.

But we now have a reason to smile with this Tinder-like application used for professional and advanced networking. Let us see how it manages to survive in an area where others have collapsed.


What Makes It Unique From Other Networking Events Such As LinkedIn?

Some people may invest their time through happy hour events in networking as they try to make the proper value in time and money for their connections. However, the truth is most people dislike all types of networking events.

Here, you’ll find that even the most perfectly organized events in networking may feel a bit forced to an individual who’s used to creating his connections online. This is with good reason – it’s hard to know if the connections you want to make are worth your time.

One of the marketing managers at Citi added that “it’s like walking into a cold room without knowing who is there and why they choose to be there.” Besides, you also have no guarantee that you’ll connect with any person in the company or in an industry that you’re pursuing.

LinkedIn has bridged this gap in several ways for us. Keep in mind that we are the same generation that spends most of its adult years looking for ‘juicy’ details about someone through social media websites such as Twitter, Instagram or Facebook.

Just like we use our social media platforms, we like context and the chance to give our networking time priority. With LinkedIn, for instance, we can know the history, background, networks, and skills of an individual before even we start talking to them. Unluckily, such comes with its own set of disadvantages. For example, we found that most of us do not like the ‘Who has viewed your profile” feature.

Well as human beings, we are curious creatures of nature, and we love to stalk. Unfortunate for us, we can no longer enjoy these ‘privilege’ with LinkedIn and even in Shapr. You may view many profiles without realizing that the website is notifying them. You’ll only realize this if someone views your profile and you get a notification.

However, Shapr is unique from LinkedIn and other networking websites because of its ability to create brand new connections in an approachable or friendly manner. With LinkedIn, you can only connect with those people you’ve directly talked to or met. If you try connecting with any other person, they may feel awkward or may think you want to sell them a product.


The Beauty of Using Shapr

app, network, career, circle



Shapr is an application that uses a new approach when it comes to professional networking. By applying smart and straightforward algorithm, it provides 10 to 15 profiles of nearby professionals who carry similar interests. We’ve mentioned that it has a similar relationship to Tinder where users get to swipe from left to right to show if they are willing to connect with the other person. If two individuals swipe right, they can now start charting and even decide to meet in person maybe over a cup of coffee!

Although networking can be kind of tiresome and also requires a good amount of energy and time to create successful relationships, Shapr makes the entire process easier. It introduces you to like-minded investors who are close by and would love to grow their online networks. The main app’s goal is to create a networking system that’s inspiring and seamless enough to become a lifestyle!

It’s interested in opening up new business opportunities for all its subscribers. Having mentioned this, they also have flagging features and moderators to make sure that all those pursuing unprofessional connections like selling or dating are reported directly!

Huraux further reiterated that “At Shapr, they aim to create a mindful method of networking.” It ensures that all your business cards reach a wide-range of people. Through creating beneficial conversations, Shapr gives you the first step in creating long-term relationships.


5 Signs You Would Benefit From Job Search Assistance

Whether you are currently employed and exploring your options or unemployed and looking for a new career, searching for a job can be a long and exhausting journey. In addition, the process can feel futile and frustrating if you are not getting employer feedback, are turned down during the interview process, or are unsure of where and how to concentrate your efforts.

There comes a time during a job search where you may not want or be able to go through the process alone. Time is valuable, so we need to ensure it is put to good use. Not only that, but in certain circumstances, weeks or months without a job can be financially detrimental.

If any of these signs apply to you, perhaps it is time to pursue outside help in order to turn around your job search fortunes.


  1. You are struggling to hear back from employers

job search career services

You take the time to apply to countless positions, make calls, and network, however, you still are no closer to landing a new position.

A likely correlation to this problem may be that your résumé is not technically compatible or does not showcase your background properly. Many companies send candidate résumés through an applicant tracking system (also known as ATS) before a human being ever reads it. If your résumé is not compatible, it could be automatically moved to a virtual trash bin. Alternatively, if your résumé makes it past the ATS check, but your employment history and associated skills are not appropriately presented, the hiring manager may deem you as unfit after taking a quick glance.

Getting outside help from a professional résumé writer helps ensure your résumé makes it through ATS, catches the eye of a hiring manager, and leads to more interviews. With that said, it is important to do your homework and choose a certified writer with experience crafting résumés for individuals with backgrounds and career goals similar to your own. Be sure to ask questions with regard to what type of résumés they specialize in, how much time they spend on a typical résumé, and what their process is.

  1. Your LinkedIn presence is lacking

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Social media is the new age of business with LinkedIn as one of the most predominantly used professional sites. With over 500 million users registered with the site (, utilizing LinkedIn to network and find a new career is becoming more and more of a necessity.

Let’s pause here though. There is a large difference between simply being present on LinkedIn and being active on the site. According to MarketWatch, approximately 93% of recruiters use LinkedIn to search for candidates ( This means that the vast majority of the time, when an application is submitted the recruiter will pop over to your LinkedIn profile to take a look. If your profile is half complete, has inaccurate information, is a carbon copy of your résumé, or shows no recent activity the recruiter may be inclined to move on to the next candidate.

A professional and reputable LinkedIn profile writer has the ability to showcase your skills, accomplishments, and career desires in such a way that enhances your job search. Written well, your profile can serve as the hook for a recruiter to reach out or be the final piece of your application puzzle which prompts a hiring manager to schedule an interview.   A reputable LinkedIn profile writer also serves the important role of providing advice and guidance on how to use the site in an effective manner. Look for writers that provide ongoing assistance or LinkedIn use and maintenance guides!

  1. Your information is inconsistent

resume writing help careers

Applying for a position is typically not a one-step process. Instead, it usually includes submitting the application itself, your résumé, and a cover letter. Not only does the employer have access to this information, but they also can see any content on your LinkedIn profile. If the information across these components contradicts itself or is inconsistent, this may leave an employer confused, or worse, wary of your background.

Information such as dates, names of employers, job titles, job descriptions, and even degrees or certifications are all common pieces of information that tend to lack consistency across employment documents or profiles.

Maintaining consistency is may often be easier said than done but, when achieved, many find that not only are the details lined up, your personal brand becomes stronger due to the unified message being sent. Many professionals offer résumé, LinkedIn, and cover letter packages along with coaching on how to accurately transfer this information to applications. Consider asking for more information on such services if hiring a professional is in your future.

  1. You do not focus on your own brand

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When people think of a brand they tend to think of a product or a company. What many seem to forget is that YOU are your own brand. Throughout the application and interview process, you are required to sell yourself either on paper, on the phone, or in person.

In order to adequately sell yourself, having a clearly defined brand is essential. In order to sell a product a sales person must know what the product can do, what it has achieved for others who have used it, and how it works. You must be able to do the same. Do you know what skills you bring to the table? Do you know in what fields you would be a best fit? What have you achieved with previous employers?

If you are unsure of how to brand yourself and translate that into your résumé, LinkedIn profile, or during interviews, a career services professional can assist in defining your brand. Look for a professional with a background in personal branding for job seekers, training related to the field, and the ability to provide coaching on how to translate training into results.


  1. You do not get to the next round of interviews

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Getting an interview after countless applications is exciting, which is why when you do not get to the next round of the interview process it can be heartbreaking.

Oftentimes, job seekers take this denial personally when in most cases it comes down to how you presented your skills in relation to the postion or how you presented yourself as a professional. Take the chance to ask your interviewer why you were not chosen and how you can improve in interviews.

If time after time you find yourself not making the final cut, consider engaging in mock interviews or pursuing written exercises that will hone your skills in line with your personal brand.


* About the Author:

Brittney Beck, CCELW is Senior Associate Résumé and LinkedIn Profile Writer and Recruitment Strategist for Vocamotive, Inc. She has an education in strategic communications, as well as considerable experience in writing, career development, and personal branding. Brittney is highly talented in assisting her clients achieve their professional goals and the materials she creates quickly result in interview opportunities. Her dedication to her craft and expert business writing abilities result in top-tier products.

Follow Brittney on LinkedIn at:

Contact Brittney via email at:   

Obtain professional Résumé and LinkedIn profile writing assistance by contacting Brittney directly, visiting Vocamotive’s website or by calling (630) 789-2519 to schedule a free consultation.

Follow Vocamotive on LinkedIn and Facebook and read Vocamotive’s Blog to hear about our latest career and resume development tips and offers!


* Research and Editorial Assistance Provided by Adam Zajac, NCRW and Luke Myers.

What to Consider Before Changing Careers


Are you considering ditching it all and running away to join the circus? Are your dreams of becoming the next great American novelist are just too vivid to ignore any longer? Do you think you could land a spot on the national Olympics team in curling if it weren’t for that pesky day job? Many of us fantasize about what it would be like to make major career – and life – changes, even when we’re perfectly happy with our current careers. But if you’re seriously considering a career change – not just a move to a new company, but a whole new industry – it can be an exciting and scary time.

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